MatomoCamp has gone global, offering sessions in multiple languages—English, Deutsch, Español, Français, 日本語, Português, and more—making it easier than ever to connect with a worldwide community dedicated to keeping analytics safe and secure. And the best part? It’s completely free and online, so you can join from anywhere.

Session Spotlight #1: "Effective Analytics Without Google: Ensuring HIPAA Compliance and Safeguarding PII"

When: November 14, 20:00–20:45 UTC, Room 2

What You’ll Learn: If you work in healthcare or any field where compliance is critical, you know that data privacy is non-negotiable. Jessica’s session tackles the tough question of how to do analytics right—especially when Google Analytics just doesn’t cut it for sensitive data. She’ll walk through why HIPAA compliance is a must for healthcare analytics, the potential risks of handling Personally Identifiable Information (PII) the wrong way, and introduce alternative, privacy-focused analytics tools that let you keep your insights without compromising compliance. Expect real-world examples, straightforward solutions, and tips that you can apply directly to your work.

Session Spotlight #2: "A/B Testing Tales: Splitting the Difference with Matomo"

When: November 14, 19:00–19:45 UTC, Room 2

What You’ll Learn: Want to know what’s working on your site? A/B testing is your answer, and Jessica’s session will make sure you leave ready to design, implement, and analyze tests with Matomo’s robust tools. Jessica will guide you through every stage, from setting up your tests to making sense of the results, all with an emphasis on data-driven decisions that help you optimize your site for real engagement. Packed with practical examples and clear advice, this session is perfect for anyone looking to take their optimization game up a notch.

So, Why MatomoCamp?

If you’re serious about analytics and privacy, MatomoCamp is where you need to be. This global, community-driven conference is loaded with insights and practical tools to help you deliver the data your organization needs without crossing any compliance lines. Plus, you’ll have the chance to learn from Jessica Dunbar and other experts who know the ins and outs of balancing privacy with performance.

Ready to get started? Join us for MatomoCamp 2024 World Tour Edition and dive into a world of analytics that respects user privacy while unlocking powerful insights. Check out the full schedule and sign up!