For those who participated, MatomoCamp 2024 was hosted on WorkAdventure, a virtual platform that created an interactive experience. From navigating sessions to connecting with peers, everything was just a click away.

Highlights of My MatomoCamp Experience

Here’s a quick recap of some standout sessions I attended this year:

A/B Testing Tales: Splitting the Difference with Matomo

This was my own session, where I shared practical strategies for crafting experiments, interpreting results, and optimizing analytics through iterative testing. We explored how A/B testing can unlock actionable insights and improve decision-making, sparking engaging conversations with the audience. Thank you to everyone who attended.

Visualization of Matomo Data Using External Tools

This session, led by Leticia Rodríguez Morado, was a masterclass in leveraging external tools to visualize Matomo data. We explored how to configure Matomo as a data source and walked through real-world use cases. The live demonstration of connecting Grafana with Matomo to build a dashboard was particularly insightful—it showed just how powerful visualization can be in making data actionable.

Supercharge Matomo Event Tracking with Custom Reports

Thomas Steur’s session provided advanced strategies for optimizing event tracking in Matomo. From creating custom reports to unlocking deeper insights, this talk offered practical tips for getting the most out of Matomo’s event tracking capabilities.

Final Thoughts

MatomoCamp 2024 was a celebration of innovation, community, and collaboration. The sessions were inspiring, the discussions engaging, and the insights invaluable.

A huge thank-you to the entire organizing team—you set the stage for another amazing year of learning and connection. And to everyone who attended, presented, or participated, you’re the reason this community thrives.

Let’s keep the momentum going. Experiment, innovate, and continue pushing the boundaries of what’s possible with Matomo. See you at MatomoCamp 2025!